The first Chaayos outlet was launched in November 2012 in DLF Cyber City, Gurgaon, and currently Chaayos have 5 outlets – 3 in Gurgaon and 2 in Noida. Its serving over 500 odd customers each day at a single outlet.
Chaayos competes with number of entities and outlets as their competition for different aspects of its business, such as for price conscious chai customers, the roadside thela and homemade chai, from an ambience point of view, Café Coffee Day, Starbucks and Dunkin donuts are its competition. And for the freshly grilled sandwiches and sides that it serves, QSR chains like Subway and McDonald’s are competition for it.
The startup is marketing about the services with a mix of online and offline initiatives. For online, it is heavily using social media and email marketing to keep in touch with the customers and inform them about the promotional activities and new additions. Its offline is largely “Below the Line” and is targeted at captive audiences in the area around the outlets. Chaayos also has a dedicated loyalty program running across all outlets where it reward its most loyal customers