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Entropik Technologies Pvt. Ltd.

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StartupFounded in 2016IT- Software


AboutEntropik Technologies Pvt. Ltd.

Established in the year 2016 with a vision towards creating a world that is not just artificially intelligent but also emotionally perceptive, Entropik Tech is India’s only EmotionAI startup that helps brands measure cognitive and emotional response of consumers towards content or product experiences, & Optimize these experiences to resonate emotionally with the consumer.

Part of Accenture Ventures Cohort, Viacom18 VStep , SAP and Plug n Play accelerator programs, we were also named as one of the ‘Top 5 cool vendor in AI in India’, in a report published by Gartner.

Studies show that people rely on EMOTIONS, more than anything else, to make their purchase decisions. Using the power of AI, we tap into the emotional perspective of customers with two products – Affect Lab & Chromo.

a) Affect Lab enables brands to conduct consumer behavior research & measure consumer’s response towards Media content, Ad commercials, Product design, UX/UI platforms & other Brand communication materials. Combining our emotion recognition tech and AI models we captures cognitive & behavioral parameters such as attention, appreciation, attentiveness, along with cognitive parameters like happiness, boredom, familiarity, etc.

Affect Lab2.0 is an online emotion intelligence SAAS platform that brings together EEG brainwave mapping, Eye tracking, & Facial expression analysis, with built-in workflows to support end-to-end consumer research for brands. For more information, please visit:

b) Chromo is our patent pending touch-based emotion recognition software that is in its prototyping stage.

Entropik Tech has served many global brands across industries. Our clientele includes GroupM, ITC, Myntra, IMRB, Kadence,, Essilor, CavinKare, Xiaomi, TATA Chemicals, UB Group, Viacom18, TAM Media Research among others.

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