‘Lal10’, meaning “Lantern” in Hindi. We are a young team of artists, designers, poets, photographers, engineers and social workers, who are passionate towards reviving the traditional creative art forms of India. We merge the artistic skills and talents of artisans with modern marketing techniques – thus making these valuable crafts accessible to all. More importantly, we source our products directly from the artisans, skipping the middleman who pockets huge margins for himself. With our “Lal10” we hope to bring light into the lives of artisans across the country.