Additional Details

StartupFounded in 2015Advertising / Media / PR



Machadalo is building an Intelligent Advertising Tech Platform for offline advertising industry with following key elements.

1) One stop Single Platform:

  • Serving all key players like:

    • Advertisers, Advertising Agencies

    • Supply Aggregators and Ad Networks

    • Support Companies around Campaign Planning, Designing, Executing, Managing and Effectiveness measuring

  • Enabling End to end campaign management from campaign planning to measurement of campaign’s effectiveness. This will improve the overall value chain of the Offline Advertising Industry

  • Assisting in Price discovery mechanisms which shall bring efficiency in the ecosystem

2) Aggregate non-traditional advertising spaces such as Residential Societies, Corporate Parks, Gyms, Salons, Retail Shops, Colleges etc on the platform to bring variety for Advertisers

3) Capture deep data on the platform around Advertising spaces and of potential end-customers by running engagement based campaigns for Advertisers. This helps us in creating an average persona of people based on where they live, work, study, spend their leisure time and their buying choices / preferences

4) Enabling Offline-Online convergence with Advertising platforms (like Google, FB etc), Online e-commerce portals and Apps

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