In a world moving fast, we believe there is a need for fashion that must be reflective of individual style and consumed at one’s leisure. Our strength is not to replicating the most visible fads on the ramp or cheap knock offs of high end clothing.
Mineral clothing is stylishly designed, using wonderful fabrics and have a rare uniqueness and bohemian chic, in a way that appears natural. They are a breath of fresh air against so much of the same fashion.
Mineral clothes can be styled up or down, effortlessly transmuting from chic to casual.Our clothes are produced fairly, and last well beyond five wash cycles. They are also easy iron and can take a machine wash, with rare exceptions.
If you haven’t owned a MINERAL, do it now, its a great investment. Everything else is just fast fashion.
MINERAL clothing is available in over 150 locations across 32 cities in India, at all leading department store chains including Central, Lifestyle and Shoppers’ Stop.