m.Paani is transforming India's $1.1 trillion informal retail market with the world's first AI-driven full stack business automation and growth solution for MSME's. Our mission is to (em)Power India's 15million+ local retailers to compete and succeed in a rapidly changing retail environment, and deliver the neighbourhood shopping experience of the future. We enable local retailers to deliver like e-tailers by fully digitising their business and consumer relationships, enabling data-driven decision making, integrated and predictive demand and supply sides, and consumer personalisation, retention and growth via targeted marketing and loyalty. Our dream is to (em)Power every local business owner in India to achieve her or his aspirations.
m.Paani is a Google Studio Company (1 of only 10 globally) and Google Launchpad 2018 Company (1 of only 24 globally). Our work has been awarded by both Hillary and Bill Clinton respectively and recognised in US Senate Resolution 418. m.Paani's key investors include IDG Ventures India (aka Chiratae Fund), Blume Ventures, and noted angels Aprameya Radhakrishna, Adil Allana and Gautam Ivatury. We are based in Mumbai, India.