Conventional thinking is that beating the market is impossible. But this is a myth.
Two decades of academic & practitioner research have decoded stock market returns. The open secret is that stock returns are explained by risk factors - such as quality, value and momentum - and portfolios of stocks exposed to these factors can beat the averages. Accessing this outperformance is challenging at the institutional scale, but at the human scale it is more easily achievable. It takes a smaller portfolio, discipline and great data.
That's where we come in.