Founded in April 2012, Universal Sportsbiz Pvt. Ltd. (USPL) consolidates three celebrity-fashion brands under its retail umbrella.
Founded by Anjana Reddy, backed by Cricketing legend, Sachin Tendulkar & Accel Partners, the portfolio includes WROGN, inspired and co-owned by Virat Kohli, Imara, a contemporary women’s ethnic brand with Jacqueline Fernandez, Ms.Taken a women’s western wear by Bollywood actress Kriti Sanon.
All the three brands of USPL, WROGN (pronounced ‘Wrong’), Imara & Ms.Taken are positioned uniquely in the Indian celebrity fashion industry.
USPL brands are retailed at over 200 point of sale with a geographical spread across 34 cities nationally. The brands are retailed at all Shoppers Stop in the Large Format Retail channel and on Myntra, Jabong & Flipkart on online, besides its Exclusive Brand stores in over 10 cities and its brand website wrogn.in & Imara.in. USPL looks to expand its channel through Large Format Retail, popular MBO’s & exclusive brand stores expanding the reach to over 1000 point of sale for its brand in the next 3 years.