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universal sportsbiz pvt ltd


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Agency/HR FirmFounded in 2014200-500 EmployeesTextile / Garment / Fashion


AboutUniversal Sportsbiz Pvt Ltd

Founded in April 2012, Universal Sportsbiz Pvt. Ltd. (USPL) consolidates three celebrity-fashion brands under its retail umbrella.

Founded by Anjana Reddy, backed by Cricketing legend, Sachin Tendulkar & Accel Partners, the portfolio includes WROGN, inspired and co-owned by Virat Kohli, Imara, a contemporary women’s ethnic brand with Jacqueline Fernandez, Ms.Taken a women’s western wear by Bollywood actress Kriti Sanon.

 All the three brands of USPL, WROGN (pronounced ‘Wrong’), Imara & Ms.Taken are positioned uniquely in the Indian celebrity fashion industry.

 USPL brands are retailed at over 200 point of sale with a geographical spread across 34 cities nationally. The brands are retailed at all Shoppers Stop in the Large Format Retail channel and on Myntra, Jabong & Flipkart on online, besides its Exclusive Brand stores in over 10 cities and its brand website & USPL looks to expand its channel through Large Format Retail, popular MBO’s & exclusive brand stores expanding the reach to over 1000 point of sale for its brand in the next 3 years.

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