A sales manager in a bank is responsible for selling bank products to its retail customers. They can be involved in the selling of Credit Cards, Bancassurance (insurance provided by banks), CASA (Current Account, Savings Account) etc.
The Job Role and Responsibilities
The job responsibilities of a Sales Manager in Banking would include:
Selling of banking products to clients. Products might include either CASA, Credit Cards, Mortgage, Loans, Bancassurance or all of these.
Prospecting and identifying new leads and pitching to the clients.
Providing client service to existing customers. They are required to manage all aspects of customer relationships
Corporate sales to get premium and HNI clients
Strategizing & implementing ways to achieve sales targets
Competencies and Skills Required
A Sales Manager is required to interact with customers for most part of his/her day and so good communication and presentation skills are a prerequisite for the job. The job also requires a good understanding of the bank's products and services in order to deal with individual customer's demands and customize the products accordingly. The major skills and competencies that employers look for are:
Excellent communication skills
Pleasing and positive attitude
Confidence and Presentation skills
Good sales and negotiation skills