The Customer Relationship Management (CRM) Analytics Specialist will report to our Senior CRM and Content Manager and will be based out of Bangalore India. He or She will liaise closely with our Marketing team members who work out of our offices around the world.
The role of the CRM Analytics Specialist is to help develop the strategy and execution of key customer facing initiatives including guest outreach and nurturing helping build our loyalty and referral programs developing offline and online customer journeys email drip campaigns etc. with a focus on driving and growing guest activation engagement and bookings.
Develop and shape our understanding and implementation of customer life cycle development.
Set up customer journeys with the appropriate messaging and triggers through different marketing channels offline and online.
Develop and execute customer relationship management programs and campaigns.
Parse through data and reports to deliver insights and strategies to improve our performance across different campaigns and programs.
Work with large data sets driving CRM activities email marketing marketing automation drip campaigns loyalty and referral programs and more.
Tracking and measuring the success of different marketing activities and driving improvements.
What do we expect from you?
Significant experience in data analytics to deliver excellent insights, and build reports focused on CRM
Hands-on CRM experience in terms of ideating setting up and running programs or campaigns apart from measuring their effectiveness
A university degree and a minimum of 3 to 5 years of work experience with a focus on CRM
Collaborative performance driven with a focus on high quality work
Experience in working for brands in the US market and a keen understanding of US German and Australian markets are a big plus
In depth knowledge of setting up marketing automation rules mapping customer journeys both offline and online
Mastery over the English language and excellent communication skills. German language skills would be a plus
A high bias for action and keen eye for detail
Flexible agile adaptive and open to learning
Ability to deep dive and implement root cause analysis
Exceptional problem solving abilities and prioritisation skills