Customer Relationship Management (CRM) Analytics Specialist

at  enchanting travels

Salary

INR1Lac 1Lac  - 1.20Lac  CTCCTC

Experience

3 yrsto5 yrs experience| Resume Required

Location

Indiranagar, Bengaluru

Customer Relationship Management (CRM) Analytics SpecialistFULL_TIME

Enchanting Travels Not Specified

Post Graduation

3 yrs

2020-01-24T16:24:12

2020-06-12T15:58:59

Travel / Tourism

Analytics / Business Intelligence / Data Science

Job Benefits

PF & ESIC

INR

INR1Lac 1Lac  - 1.20Lac  CTCCTC

Indiranagar, BengaluruBangalore Karnataka560038IN

9:30 AM - 6:30 PM(day shift)

<ul ><li>The Customer Relationship Management (CRM) Analytics Specialist will report to our Senior CRM and Content Manager and will be based out of Bangalore India. He or She will liaise closely with our Marketing team members who work out of our offices around the world.</li><li>The role of the CRM Analytics Specialist is to help develop the strategy and execution of key customer facing initiatives including guest outreach and nurturing helping build our loyalty and referral programs developing offline and online customer journeys email drip campaigns etc. with a focus on driving and growing guest activation engagement and bookings.</li><li>Develop and shape our understanding and implementation of customer life cycle development.</li><li >Set up customer journeys with the appropriate messaging and triggers through different marketing channels offline and online.</li><li >Develop and execute customer relationship management programs and campaigns.</li><li >Parse through data and reports to deliver insights and strategies to improve our performance across different campaigns and programs.</li><li >Work with large data sets driving CRM activities email marketing marketing automation drip campaigns<br />loyalty and referral programs and more.</li><li >Tracking and measuring the success of different marketing activities and driving improvements.</li></ul><p ><strong >What do we expect from you?</strong></p><ul ><li >Significant experience in data analytics to deliver excellent insights, and build reports focused on CRM</li><li >Hands-on CRM experience in terms of ideating setting up and running programs or campaigns apart from measuring their effectiveness</li><li >A university degree  and a minimum of 3 to 5 years of work experience with a focus on CRM</li><li >Collaborative performance driven with a focus on high quality work</li><li >Experience in working for brands in the US market and a keen understanding of US German and Australian markets are a big plus</li><li >In depth knowledge of setting up marketing automation rules mapping customer journeys both offline and online</li><li >Mastery over the English language and excellent communication skills. German language skills would be a plus</li><li >A high bias for action and keen eye for detail</li><li >Flexible agile adaptive and open to learning</li><li >Ability to deep dive and implement root cause analysis</li><li >Exceptional problem solving abilities and prioritisation skills</li></ul>