- Build and manage a rich content/editorial calendar that results in the growth of qualified audience to our owned properties (including shareable videos, posts, blogs, whitepapers, webinars, infographics, etc
- Create product content (sales enablement documentation, case studies, product videos, website copy, etc) to articulate the benefits of our products to the targeted audience
- Manage the strategy and setup of all paid sales promotion and marketing campaigns in collaboration with Sales & Digital teams, and track their success
- Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product
- Handling the Field Marketing team across India to support sales on leads generation with appropriate strategies planned as per the demand and need of the market response
- Experience of working at a senior level in a Public Relations and Media. Proven experience of successfully raising an organization’ s/initiative’s public profile.
- Driving our Public Relations activities - to raise our profile with our key target audiences.
- Increasing the reach and quality of our communications - to create better awareness of our activities, performance and proposition.