As a digital marketing executive, you will be responsible for implementing the online marketing strategies for the organization, execute marketing campaigns, and maintain, review & supply content for the organization's websites, blogs, documentations etc.
Role Responsibilities-What you need to do
Driving traffic to the website through various paid marketing channels like Facebook Ads, Google Ads, etc.
Doing competitive research to learn & identify competitor's marketing strategy
Launching campaigns in Ad-Words(Google Ads)/Facebook or other media platforms by performing necessary keyword research or conceiving landing page content, layout & design Reviewing/writing necessary content for the landing page
Creating, executing SMS and E-mail based marketing campaigns
Responsible for implementing, and monitoring, the company social media strategy
Manage and maintain the organization's website(s)
Manage and review content of our documentations, blogs, brochure, website(s) and social networking accounts such as Facebook, LinkedIn and Twitter.
Continually track and analyze website traffic flow and provide regular reports
Executing Social Media efforts and striving to improve the results in terms of KPIs viz., (likes, shares, tweets)
Continually work on the Search Engine Optimization of the website(s)
Edit and post videos, podcasts and audio content to online sites
Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
Stay up to date with the new trends in digital marketing practices and technologies
SEO, SEM, Content Writing, Digital Marketing Campaign, Social Media Advertising