Responsibilities and Duties
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
- Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
Key Skills
Search Engine Optimization, Search Engine Marketing, Google Ad Words, Digital Marketing, Facebook Ads, Social Media Management, Social Media Marketing