Job Summary The Digital Marketing Executive develops and executes custom branding and lead generation campaigns across several digital platforms, including Social Media Platforms like Facebook, Instagram and Google Plus, for our portfolio of clients across multiple business categories. Writing all forms of content including promotional materials, collateral, email, websites and landing pages, digital advertising, e-newsletters, video, animations and other copy needs. This position requires a foundational understanding of digital marketing as a whole, as well as PPC campaigns, custom audiences, audience segmenting, and retargeting. You should be very familiar with developing and optimizing PPC campaigns using the Adwords and Facebook Power Editor platforms, as well as have advanced level of Adwords, Facebook and Google Analytics experience. working on a broad range of projects in various disciplines.