Plan and execute all web, SEO/SEM, marketing database, email, social media and advertising campaigns
Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
Tracking conversion rates and making improvements to the website.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Ensures brand consistency in marketing and social media messages
Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
Researches and monitors activity of company competitors
Coordinate with designer and creates and manage engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
Collaborate with Marketing, Sales and Product Development teams
Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network
Provide constructive feedback
Review new technologies and keep the company at the forefront of developments in digital marketing.