Duties and Responsibilities
Developing, managing and designing layouts of communications such as presentations,
newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online
advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business
product marketing teams.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and
Owning and maintaining site analytics, metrics, and campaign reporting.
In depth knowledge of SEO and adwords programs.
Presenting recommendations to Director of Marketing and Communications.
Developing and coordinating multimedia packages