<ul><li>Work with Head of Marketing to Plan and execute digital marketing strategy, including (not limited to) paid ads, social media, email, community building display advertising campaigns</li><li>Generating online behavioural insights &amp; turning them into action plans to improve customer engagement.</li><li>Understand the customer journey (online/offline) and create touchpoints across the digital journey</li><li>Be able to monitor and measure key metrics; Provide concise, timely &amp; accurate reporting, including brand tracks and ad performance reports where possible</li><li>Compute ROI of online media activity and draw recommendations to optimize paid media campaign results to ensure lowest cost of acquisition. </li><li>Must have experience in leading and managing social media, email, and/or display advertising campaigns and driving performance for said campaigns</li><li>Thorough understanding and experience with online advertising platforms and analytics (google ad words, facebook ads, google analytics).</li><li>Experience with more advanced features and concepts in stated tools.</li><li>Be up-to-date with the latest trends and best practices in digital marketing and effectiveness </li></ul>

Digital Marketing Expert

English

Pidge is an on-demand, secure, last-mile logistics company. Through online and offline security systems and a proprietary assignment algorithm, Pidge has gained significant consumer and business traction in the past year since inception and is now looking to scale nationally. Mission-Create last-mile mobility solutions that start with empowering the end customer. We want to give customers the ability to send and pick up and deliver their packages in a trusted and secure manner with just a few taps, whenever they want.Vision-To be renowned for 5-star, emotionally-connected customer service that shines as we offer a wide variety of mobility solutions nationally and internationally. About the company today- We’re a hyperlocal logistics company based in Gurgaon. Hyperlocal logistics is the space that exists between hyperlocal (on demand, quick) services (uber, zomato) and logistics (reliable, consistent) services (FedEx/bluedart). Our specific startup focuses on answering the question - if I wanted to move a personal belonging between any two points within a region, could I do it as conveniently as I order an uber and as reliably as if I had sent it with FedEx? Brief credentials of founders/leadership The founder is a globally accomplished business leader recognized for delivering exceptional stakeholder value and is defined by a diversity of professional and cultural experiences. He is committed to driving the next wave of Indian growth by creating value for all stakeholders involved. He is committed to learning and recently completed an extensive program in Corporate Innovation from Stanford Graduate School of Business. In his previous organization, he was recognized as a Design Thinking coach and mentor. His past successes include leading effective market entry especially in emerging markets and building relationships, operations, and scale in Asian markets Co-founder is a Masters degree holder, valedictorian, and multi-award recipient from Northwestern University in Chicago. His focus is on bringing consumer insight and strategy into smart product design and to brand management across online and offline touchpoints. He has previously worked with a leading brand consultancy and a fortune 50 CPG company in Chicago.R-Indventures is basically the holding name and the business brand, you can find our Products at https://www.pidge.in/

Digital Marketing Manager

Job description