1. Perform research and intelligence gathering on prospects.
2. Work with the sales team to prioritise efforts, refine selling marketing campaigns, and identify target market segments.
3. Qualify and follow up with inquiries produced from marketing and lead generation campaigns.
4. Follow up on leads and conduct research to identify potential prospects.
1. Comfort with interacting with potential clients over email and interacting with Sales Teams.
2. Knowledge of sales process and familiarity with a CRM preferably Zoho a plus.
3. Required to have experience with an email marketing tool such as Zoho Campaigns.
4. Able to locate information needed utilizing the web, LinkedIn, and other tools provided.
5. Total experience in email marketing is 1 - 2 years
6. Experience in B2B sales or lead generation.
7. Desire to mentor and manage a small group of motivated individuals in addition to core Lead Generation Associate responsibilities.
8. Ability to work in teams to develop strategies and action plans, and to share results.
9. Knowledge of software marketplace and IT organisational structures.