The Marketing Copy Writer is well-versed in promotional and marketing copywriting and passionate about the outdoors. The Marketing Writer is responsible for crafting a variety of engaging, unique, and informative copy for online promotions, marketing materials, and longer-form content projects.

The Writer must be able to speak to a range of outdoor customers at varying levels of expertise across display advertisements, emails, SEO projects, educational gear guides, articles and FAQs. Often, the content created by a marketing writer is a customer’s introduction to the Kipzer brand. The Writer should be able to promote both technical and lifestyle products alongside differentiated brand and category stories in a way that is enticing to both the inspirational customer as well as the dedicated outdoor expert. This is the ideal job for a creative writer with a versatile style, marketing experience, and a dedication to the outdoors.

About the Job:

• Maintain proactive communication with affiliate partners to maximize exposure of our brands
• Discover and recruit new publishers serving audiences aligned with the company’s brands to drive new customer awareness, traffic, and sales
• Work with the Kipzer creative team to ensure creation of banner ads to support Kipzer  onsite promotions
• Work directly with affiliate partners to ensure they have all the creative assets and info needed to promote the Kipzer sites.
• Work directly with the affiliate partners to ensure traffic and sales are accurately tracked
• Track, analyze and communicate affiliate results on both individual partner and channel-wide levels and use the information to perform program optimizations
• Ensure compliance with publishers’ ad executions and user experience to ensure it is on brand with Kipzer’s marketing goals
• Assist with other marketing channels and marketing projects as needed

About You:

• 1-2 years of marketing or e-commerce experience
• Demonstrate strong analytical, written, and verbal communication skills
• Flexible and adaptive to changing priorities and project assignment
• High level of proficiency with Microsoft Excel
• Strategic thinker and detail oriented
• Self-driven with a take-ownership-attitude
• E-commerce marketing experience preferred
• Affiliate/ performance based marketing experience preferred
• Web analytics experience preferred

Salary: 

• Commensurate with education and experience. Excellent health and retirement benefits package