The Marketing Copy Writer is well-versed in promotional and marketing copywriting and passionate about the outdoors. The Marketing Writer is responsible for crafting a variety of engaging, unique, and informative copy for online promotions, marketing materials, and longer-form content projects.
The Writer must be able to speak to a range of outdoor customers at varying levels of expertise across display advertisements, emails, SEO projects, educational gear guides, articles and FAQs. Often, the content created by a marketing writer is a customer’s introduction to the Kipzer brand. The Writer should be able to promote both technical and lifestyle products alongside differentiated brand and category stories in a way that is enticing to both the inspirational customer as well as the dedicated outdoor expert. This is the ideal job for a creative writer with a versatile style, marketing experience, and a dedication to the outdoors.
About the Job:
- Maintain proactive communication with affiliate partners to maximize exposure of our brands
- Discover and recruit new publishers serving audiences aligned with the company’s brands to drive new customer awareness, traffic, and sales
- Work with the Kipzer creative team to ensure creation of banner ads to support Kipzer onsite promotions
- Work directly with affiliate partners to ensure they have all the creative assets and info needed to promote the Kipzer sites.
- Work directly with the affiliate partners to ensure traffic and sales are accurately tracked
- Track, analyze and communicate affiliate results on both individual partner and channel-wide levels and use the information to perform program optimizations
- Ensure compliance with publishers’ ad executions and user experience to ensure it is on brand with Kipzer’s marketing goals
- Assist with other marketing channels and marketing projects as needed
About You:
- 1-2 years of marketing or e-commerce experience
- Demonstrate strong analytical, written, and verbal communication skills
- Flexible and adaptive to changing priorities and project assignment
- High level of proficiency with Microsoft Excel
- Strategic thinker and detail oriented
- Self-driven with a take-ownership-attitude
- E-commerce marketing experience preferred
- Affiliate/ performance based marketing experience preferred
- Web analytics experience preferred
Salary:
- Commensurate with education and experience. Excellent health and retirement benefits package
Minimum Experience/Education
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
Departmental Required Skills
- A heart for education
- Strong writing portfolio that demonstrates a flair for storytelling and an ability to write for different audiences and platforms
- High attention to detail, accuracy, and quality control
- Ability to record and edit short videos or the willingness to learn how to
- Ability to prioritize projects, meet deadlines, and work in a fast-paced environment with constantly shifting priorities
- Must thrive in a fast-paced environment with a constant feedback loop and high standards and that embraces ongoing learning and refinement
- Must be able to work both independently and collaboratively and keep internal stakeholders updated on projects
- Experience with AP style and ability to adhere to the NC State editorial guidelines
Preferred Experience, Skills, Training/Education
- Bachelor’s degree in journalism, communications, English, or related field from an accredited college or university, and at least two years of writing and editing experience
- High school diploma or equivalency and at least five years of writing and editing experience; or an equivalent combination of training and experience.
- Familiarity with WordPress, MailChimp, Google Analytics, G Suite, and the Adobe Creative Suite
- Experience working at a newspaper or magazine and turning around clean, clear copy on deadline
- Experience working in a college or educational setting or other multi-layered, complex organization
- Understanding of effective SEO strategies
Required License or Certification
Special Instructions
- Please submit your resume, cover letter, three professional references and three writing samples that best demonstrate your ability to write for different platforms and audiences. Applications without three writing samples will not be considered. Upload three writing samples to other document 1, 2, and 3.
About US :
- We develop design solutions with a unique visual strategy, laying the groundwork for creating memorable experiences.
- Creativity is the key to our team’s success, always working to create a unique project for each client. Design in addition to other areas such as marketing or programming allows unique experiences to be offered to all users. Our design solutions always take into account several factors, such as the user experience to ensure the best results to our customers, in addition to just doing something beautiful.
- Consult with us to ensure the best positioning of your brand in the market.