Identify potential clients, identify key needs.
· Oversee Contact database management–data sourcing, contact qualification, classification, communication and updates
· Plan out lead generation campaigns with the head of field marketing including email and calling campaign plan, lead qualification follow-up and nurturing
· Oversee lead qualification and handover to sales
· Report weekly activity and log all lead related data
· Pipeline reporting and tracking from lead to pursuit to closure
· Development and execution of quarterly and yearly lead generation plan
· Performance indicators will include
· Quality of leads generated
· Progression of leads into opportunities
· Number of deal closures and new client acquisition
· Value of business generated
· Overall team management, training, and performance management