JOB DESCRIPTION (MARKET RESEARCH ANALYST)
About the Company
SkyQuest Technology Group is a Global Market Intelligence, Innovation Management & Commercialization organization that connects Innovation to new markets, networks & collaborators for achieving Sustainable Development Goals.
We work closely with diverse stakeholders including Innovators, Inventors, Entrepreneurs, Start-ups, SMEs, Fortune 500 companies, R&D Organisations, S&T agencies, NGOs & Development Organisations & Government Agencies alike towards leveraging external sources of R&D and capitalizing on market opportunities. We help them in optimizing the economic potential of their intellectual assets.
Our growing company is in need of an experienced and resourceful for a methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
Roles and Responsibilities
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform a valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Use online market research and catalog findings to databases
Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
Remain fully informed on market trends, other parties researches and implement best practices.
Professional Skills Required:
Strong communication and presentation skills
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
Strong analytical and critical thinking
- UG: Any graduate in marketing, market research, statistics, computer science or related fields.
Role: Market Research Analyst
Role Category: Marketing
Industry Type: Market Research
Functional area: Marketing, Market Research, Statistics, Computer Science
Employment Type: Full time, Permanent
Experience: 4-5 years
CTC: Not disclosed
Note: Candidate with market research industry experience will be given preference to.