The Marketing Manager is responsible to plan and execute all marketing plans that align with and ensure adherence to set goals for sales and brand building.
Market Research: Conduct local customer segmentation and buyer value analysis to ensure a targeted marketing strategy.
Track & analyze competitor marketing initiatives to define an appropriate strategic response.
Budgeting:
Prepare and finalize marketing plans with an appropriate channel mix and ROI evaluation in line with sales and revenue targets
Implementation
Define and track marketing team KPIs to measure effectiveness on lead generation and branding campaigns.
Ensure execution of branding, campaign, and digital marketing activations as per plan and as per defined Company standards and guidelines.
Ensure execution of the annual brand events planned by Company
Monitoring & Controlling
Marketing effectiveness monitoring: Manage continuous improvement and innovation in the marketing mix by evaluating ROI on various marketing activities and media channels Profile.
Desired Skills-
Digital Marketing
Experience of BTL
Offline Marketing
Vendor Management
Market Campaign Management
Lead Generation
Good knowledge of sales & Marketing
Working closely with the Sales team
Additional Requirements
Language
English
Notice Period
30 days
Experience
Digital Marketing Expert,
Marketing Executive,
Education / Training
Job Type
Full Time
Other requirements
- If exp from competitor background can take 1 year exp