Come up with ideas to integrate some other marketing activities around the BTL activity so as to have a better recall, eg. if we are having a BTL in a business park; you can have tea cups (thermocol ones) in cafeteria and nearby tea stalls, take one bus shelter banner adjacent to corporate park,
Think of unique ways to draw more engagement in the park, manage the BTL budget, though there would be promoters but you have to be there to supervise the event.
Evaluate agency performance by making metrics etc.
Talk to the corporate HR, Admin and strike a form of association. Permission for venue and other options.
Running end to end activity from transport of inventory to last minute decision to have better results.
Making report and maintaining data base.
To co-ordinate with vendors to ensure timely deliveries / execution of assigned tasks / activities.
To implement cost saving measures so as to maximize the profitability of the event.
Planning & execution of on-ground events
Visit area for new marketing ideas.
Preparing reports of projects executed.
To plan, organize & execute events/workshops.
Market research & competition analysis.