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Marketing executive - BTL

Sales / Business Development Job

Seniority(2 Openings)

Koregaon Park, Pune

20.0K  to 25.0K  PM

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Job Summary

Job Benefits

Not Mentioned

Shift Timings

9:30 AM - 6:30 PM

Working Days

6 days (Off Days: Sunday)

Desired Candidate Profile

Checklist: RequiredMandatory
Checklist: Not RequiredPreferred


  • Checklist: RequiredRequired


  • Checklist: RequiredGraduation degree preferred
  • Checklist: RequiredBachelor of Business Administration (B.B.A.) preferred


  • Checklist: Requiredshould have minimum 1 year of BTL experience
  • Checklist: RequiredExperience of 1 yr preferred


  • Checklist: Required21 - 35 yrs


  • Checklist: RequiredMale preferred


  • Checklist: RequiredGood English skills
    Ability to [Speak]
  • Checklist: RequiredFluent Hindi skills
    Ability to [Speak]
  • Checklist: RequiredGood Marathi skills
    Ability to [Speak]


  • Checklist: RequiredExpected Salary
  • Checklist: RequiredNotice Period

Job Description

  • Agency coordination

  • Come up with ideas to integrate some other marketing activities around the BTL activity so as to have a better recall, eg. if we are having a BTL in a business park; you can have tea cups (thermocol ones) in cafeteria and nearby tea stalls, take one bus shelter banner adjacent to corporate park,

  • Think of unique ways to draw more engagement in the park, manage the BTL budget, though there would be promoters but you have to be there to supervise the event.

  • Evaluate agency performance by making metrics etc.

  • Talk to the corporate HR, Admin and strike a form of association. Permission for venue and other options.

  • Running end to end activity from transport of inventory to last minute decision to have better results.

  • Making report and maintaining data base.

  • To co-ordinate with vendors to ensure timely deliveries / execution of assigned tasks / activities.

  • To implement cost saving measures so as to maximize the profitability of the event.

  • Planning & execution of on-ground events

  • Visit area for new marketing ideas.

  • Preparing reports of projects executed.

  • To plan, organize & execute events/workshops.

  • Market research & competition analysis.

Company Detail

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