Formulate and execute the marketing strategy for the company across all channels
Track, report and optimise key business metrics across different channels using a variety of tools
Generate leads from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business
Segment the customer base and develop marketing strategies to engage with customers in different segments creatively
Identify opportunities for leveraging the customer base to offer new products
Manage the marketing budget in a cost-effective manner
Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes
Optimise all paid campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI
Understand our target audience perfectly and translate that knowledge to create the perfect targeting and messaging across all digital channels
Manage all direct marketing efforts - Come up with mailer/ SMS/ push notification campaigns and regularly engage the audience by sending broadcasts. Manage email deliverability to ensure high inbox landing rates
Devise complete social media strategy to drive actionable results from social media campaigns
Devise the entire content strategy to drive more drive more traffic and business - Work closely with the content writers. Proof read content pieces to ensure quality standards
Discover and manage relationships with influencers and other corporate alliance partners to generate more leads and increase brand visibility
Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business
Collect data/feedback from marketing campaigns and tailor strategies accordingly for maximum effectiveness
Work with the design team to make attractive and engaging creatives to supplement marketing campaigns
Take the lead in determining the right pricing/discounting level to maximize value
Conduct user research via focus groups, one-on-one interactions and surveys to understand customer behaviour to help shape marketing campaigns and provide inputs to product team
Create proper attribution models to optimise marketing spends across campaigns
Deep dive into user analytics and other data to understand customer behaviour and drive product/ campaign optimisations and perform conversion rate optimisations wherever possible
Additional Requirements
Language
English
Job Type
Full Time
Other requirements
- Must be from B2C International company
- Must have handled Online and Offline Marketing channels