Marketing Head
at Book My Forex Pvt. Ltd.(Posted by book my forex pvt. ltd.)Marketing Head
at Book My Forex Pvt. Ltd.(Posted by book my forex pvt. ltd.)
1 Opening
Posted 3 months, 2 weeks Back
Salary
INR30Lac 30Lac - 45Lac CTCCTC
Salary
INR30Lac 30Lac - 45Lac CTCCTC
Experience
8 yrsto15 yrs experience| Resume Required
Experience
8 yrsto15 yrs experience| Resume Required
Location
Sector 48, Gurgaon
Location
Sector 48, Gurgaon
Company Typically replies in 6 d
Additional Details
Job Type
Full Time
Shift Timings
9:30 AM - 6:30 PM(day shift)
Working Days
5 days|Off Days:Sunday,Saturday
Job Benefits
PF & ESIC
Job Requirements
Education
Graduation degree mandatoryCompulsory
Experience
8 yrs to 15 yrs of experience mandatoryCompulsory
Must be from B2C International companyCompulsory
Must have handled Online and Offline Marketing channelsCompulsory
Age
28 - 45 yrsCompulsory
Communication
Excellent English skills - Ability to Speak, Read & WriteCompulsory
Others
Expected SalaryCompulsory
Notice PeriodCompulsory
Job Description
- Formulate and execute the marketing strategy for the company across all channels
- Track, report and optimise key business metrics across different channels using a variety of tools
- Generate leads from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive
more business - Segment the customer base and develop marketing strategies to engage with customers in different segments creatively
- Identify opportunities for leveraging the customer base to offer new products
- Manage the marketing budget in a cost-effective manner
- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes
- Optimise all paid campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number
of conversions at the best possible ROI - Understand our target audience perfectly and translate that knowledge to create the perfect targeting and messaging across all digital channels
- Manage all direct marketing efforts - Come up with mailer/ SMS/ push notification campaigns and regularly engage the audience by sending broadcasts. Manage email deliverability to ensure high inbox landing rates
- Devise complete social media strategy to drive actionable results from social media campaigns
- Devise the entire content strategy to drive more drive more traffic and business - Work closely with the content writers. Proof read content pieces to ensure quality standards
- Discover and manage relationships with influencers and other corporate alliance partners to generate more leads and increase brand visibility
- Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business
- Collect data/feedback from marketing campaigns and tailor strategies accordingly for maximum effectiveness
- Work with the design team to make attractive and engaging creatives to supplement marketing campaigns
- Take the lead in determining the right pricing/discounting level to maximize value
- Conduct user research via focus groups, one-on-one interactions and surveys to understand customer behaviour to help shape marketing campaigns and provide inputs to product team
- Create proper attribution models to optimise marketing spends across campaigns
- Deep dive into user analytics and other data to understand customer behaviour and drive product/ campaign optimisations and perform conversion rate optimisations wherever possible
Company Details
Book My Forex Pvt. Ltd.(Posted by book my forex pvt. ltd.)
Individual Employer|Banking / Financial Services / Insurance|50-200 Employees
BookMyForex.com is India's first e-commerce initiative in the retail foreign exchange and international money transfer space. We offer our customers a full suite of forex products consisting of currency notes, prepaid travel cards, traveler's cheques, demand drafts and wire transfers in an inexpensive and convenient way. Customers can buy forex for several purposes such as Personal Travel, Business Travel, Education, Emigration, Employment, Medical, and Maintenance of closed relatives staying abroad.
BookMyForex.com operates as a market place for foreign exchange. We partner with select Banks and reputed exchange companies to fulfill the forex requirements of our customers in more than 650 cities (over 5000 locations) across India. Our website sifts through the quotations of our different channel partners in real-time and provides customers with the best exchange rate that is available in their area.
We strive to become better with each passing day and in that quest, we keep adding new service providers that not only offer us better reach but also more competitive pricing. Please check back to see our growing list of cities and competitive rates. Read our FAQs to learn more about how to book your order with BookMyForex.com and other foreign exchange related queries.
Marketing Head
at Book My Forex Pvt. Ltd.(Posted by book my forex pvt. ltd.)
30Lac - 45Lac CTC
Sector 48, Gurgaon
8 yrsto15 yrs experience
Company Typically replies in 6 d