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Posted 1 week, 6 days Back

SalarySalary

12Lac  - 15Lac  CTC

ExperienceExperience

3 yrs experience| Resume Required

LocationLocation

Bandra West, Mumbai

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Additional Details

Job Type

Full Time

Shift Timings

10:00 AM - 6:00 PM(day shift)

Working Days

5 days

Job Requirements

Education

Below 10th allowed

Experience

Minimum 3 yrs of experience as Digital Marketing Expert in Advertising / Media / PR preferred

Age

Above 18 yrs

Job Description

The Media Planner's main focus is to orchestrate the placement of their client's advertising copy into various media venues that maximize advertising reach toward the client's target audience. Media Planners track the performance of advertising on the back end, letting the client know the return on investment for their campaign, and whether they're receiving good value for their advertising spends. Media planners handle a variety of responsibilities, including analysing and interpreting advertising data to help clients improve their advertising campaigns.

Responsibilities:

  1. Analysing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
  2. Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants.
  3. Developing various options for media plans based on the client's objectives.
  4. Analysing the client's post-campaign results and recommending refinements.
  5. Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
  6. Collecting and analysing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards.
  7. Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty.
  8. Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns.

Experience: 3 years minimum


Office Location: Bandra West, Mumbai

Company Details

Media Planner

at  Kiwi Global(Posted by kiwi global)

Salary

12Lac  - 15Lac  CTC

Location

Bandra West, Mumbai

Experience

3 yrs experience

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