In the advertising industry, the Senior Art Director is responsible for generating visual concepts in response to clients’ briefs. This covers all media platforms, including:
– digital communications, responsive websites, mobile apps and emails
– marketing materials
– Press advertising
– television and video
– logos and branding
· Introducing and applying expert art direction to the visual elements of creative projects
· Ensuring a high standard of visual execution across all media and campaigns
· Inspiring and motivating the agency’s clients to be creatively progressive, through the application of fresh and inventive visual work
· Reviewing the work of designers and providing direction and feedback
· Taking ownership of the visual elements of creative work for new business pitches
· Uncovering new ways to incorporate emerging and new media formats into campaigns.