A Search Engine Optimization Executive is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. An SEO Executive will develop content to include keywords or phrases in order to increase traffic to the website.
SEO Executive conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic.
An SEO Executive will have in-depth knowledge of keyword research, SEO copywriting and the behaviours of search engines. SEO is an ever-changing landscape, so an SEO specialist needs to be continuously learning and evolving.