<p>Seo planning</p><p>Keyword planning, research, analysis and selection</p><p>On page and Off page SEO </p><p>Internal linking and optimizations</p><p>Google analytics </p><p>Writing effective Title and Meta tags</p><p>Content planning and writing </p><p>Image optimizations</p><p>Using third party tools</p><p>Knowledge of PPC, Display Ads.</p>
A tool is made to reduce human effort or solve a particular problem. The 1st problem we identified was limitation to the user. Eliminating user limitation was the first goal. The 2nd problem we chose to address was affordability and accessibility of online tools. With 1000s of startup emerging everyday it was necessary to have a boot-strapped thinking while creating this product.