SEO Strategist

About the Job

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Implement link building campaigns in coordination with assigned SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Monitor and report on SEO campaign performance through the use of SEO platforms and software (SEMrush, Google Analytics, Google Webmasters etc). Conduct regular reviews to highlight progress and identify areas for ongoing SEO improvement and optimization
• Work closely with the other team members to meet assigned goals and deadlines

Required Skills

• 4 – 6 years’ experience in SEO
• Ability and experience to independently lead and drive all SEO initiatives and strategies for Affinity and all its products
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Experience with website optimization tools
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Desired: Knowledge of HTML/CSS and website administration.