Sr. Copywriter- Strategist

at  freshbox media

Salary

INR35K 35K  - 60K  PMPM

Experience

5 yrsto8 yrs experience| Resume Required

Location

Thane West, Thane

Sr. Copywriter- StrategistFULL_TIME

FreshBox Mediahttps://www.freshboxmedia.in/index.html

Graduation

5 yrs

2020-01-15T13:27:50

2020-06-19T16:49:21

Advertising / Media / PR

Content Writer

Job Benefits

INR

INR35K 35K  - 60K  PMPM

Thane West, ThaneThane MaharashtraNot SpecifiedIN

10:00 AM - 7:00 PM(day shift)

<ul><li>Discussing the client's core message and target audience​brainstorming visual and copy ideas with other members of the creative team</li><li>Writing and presenting a few options to clients</li><li>Modifying copy until the client is satisfied </li><li>Overseeing the production phase.</li><li>The copywriter is accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.</li><li>End to end digital paid media strategy creation.</li><li>Managing leads and client servicing for existing digital media clients.</li><li>Research and creation of pitches along with the team</li><li>Google Adwords, Social Ads &amp; Analytics Technical Expertise</li><li>Basic understanding of SEM Google Adwords, Social Ads, Google Analytics</li><li>Expert in managing paid search campaigns</li><li>Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content , ads, Match type strategies, Landing page testing, most recent Adwords features</li><li>Excellent understanding of Google Analytics and deriving to action items from data points</li><li>Understanding client goals/objectives and their entire digital marketing needs including Search Engine</li><li>Marketing (SEM), Social Media, Display Advertising</li><li>Work jointly with internal team to drive campaign strategy &amp; development Identity growth opportunities from the client portfolio and drive revenue</li><li>Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience</li><li>Monitoring buying strategies </li><li>Liaising and building relationships with clients and media sales companies</li><li>Optimise plans and budget according to the best media mix</li><li>Creating and executing paid media campaigns across our channels of records</li><li>Analyzing, Recording, and Troubleshooting performance data in excel</li><li>Making in-the-moment campaign management decisions with massive budgets<br/></li></ul><p><br/></p>