Job Description:
We are looking for an experienced Sr Digital Marketing Executive & Digital Marketing Executive to assist in the planning, execution and optimisation of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
Responsibilities:
. Assist in the formulation of strategies to build a lasting digital connection with consumers
. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
. Launch optimised online adverts through Google Ad-words, Facebook etc. to increase company and brand awareness
. Be actively involved in SEO efforts (keyword, image optimisation etc.)
. Prepare online newsletters and promotional emails and organise their distribution through various channels
. Provide creative ideas for content marketing and update website
. Collaborate with designers to improve user experience
. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
. Acquire insight in online marketing trends and keep strategies up-to-date
. Maintain partnerships with media agencies and vendors
Requirements:
. Proven experience as Digital Marketing Executive or similar role
. Excellent understanding of digital marketing concepts and best practices
. Experience with B2C social media, Google Ad-words and email campaigns and SEO/SEM
. Working knowledge of ad serving tools (e.g., DART, Atlas)
. Perfect knowledge of web analytics tools (e.g. Google Analytics, Net-insight, Web Trends etc.)
. Skills and experience in creative content writing
. Analytical mindset and critical thinking
. Excellent communication and interpersonal skills
. BSc/BA in marketing or relevant field
. Can join ASAP