Job Title: Web Analyst
We are looking for an experienced Web Analyst to join our team! As a Web Analyst, you will plan and track our marketing campaigns and become the integral leadership that our interdisciplinary team can rely upon.
Duties and responsibilities
· Plan, develop and manage web and mobile campaign and channel tracking.
· Communicate with marketing department about analysis from campaigns.
· Produce reports for the Management team.
· Monitor performance trends with channel managers.
· Determine most important KPIs to track
· Discuss the customer experience and behavior with the marketing team
· Collaborate with sales and marketing teams
· Work with technical team to establish best practices for testing software.
· Bachelor's/Master’s degree in Marketing, Statistics, Computer Science or other related field.
· Previous data mining and analysis experience.
· Familiarity with major web analytics tools, such as Google Analytics and Salesforce.
· Strong verbal and visual communication skills to present and explain insights.
· Excellent attention to detail and accuracy.
· Ability to work effectively with different people in engineering, marketing and creative fields.