Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 41 billion corporation in the league of Fortune 500 companies. The Company ventured into food and grocery retail in 2007 through the acquisition of Trinethra Super Retail and subsequently expanded its presence nationally under the brand "more” across Supermarkets & Hypermarkets. There are currently 484 Supermarkets and 16 Hypermarkets which aims to offer a shopping experience that delivers unbeatable value and quality.
ABRL takes pride in being the first ever Indian food and grocery retailer to receive the FSMS (Food Safety Management System) certification, awarded for ensuring the manufacture, storage, distribution and sale of food that adheres to the highest quality standards.
ABRL also has its own comprehensive range of brands like 110%, Feaster, Kitchen’s Promise, Selecta, Prarthana etc that offer unbeatable value for homemakers, Kruff Jeans Company, Be Casuals, Karinee, Kruff, Berwins, Incheels, Chatter Kids and Yo, which caters the Fashion enthusiasts.