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DISH TV INDIA LTD

 

Additional Details

CorporateFounded in 2003200-500 EmployeesEntertainment

GandhinagarDelhiHyderabadKarimnagarBengaluruAurangabadAhmadnagar

AboutDish Tv India Ltd

DishTV launched the first DTH service in India on 2 October 2003. The company decided not to compete against entrenched cable operators in metros and urban areas, and instead focused on providing services to rural areas and regions not serviced by cable television. Jawahar Goel, who led the launch, recalled 10 years later, "We hardly had four transponders and could offer only 48 channels, compared to analog cable that was giving 60 and was much cheaper. And, STAR refused to give its channels. So, we decided to go slow and concentrate in cable-dry and cable-frustrated markets, rather than cable-rich markets and build the market step by step." Dish TV acquired 350,000 subscribers within 2 years of the launch.

Following bitter legal proceedings between STAR and Zee, in 2007, the two companies called a truce and began offering their channels on each other's services. This decision and Dish TV's acquisition of more transponders enabled them to offer 150 channels on their service, more than any other DTH service in India at the time.


 

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