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EUREKA MOBILE ADVERTISING

 

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StartupFounded in 201350-200 EmployeesIT- Software

Mumbai

AboutEureka Mobile Advertising

Eureka Mobile is a UK head-quartered start-up at the cutting edge of mobile technology.

It is an Innovative Customer Engagement Platform on the go!

As per the European Head of Digital and Analytics, at a BIG4 Consultancy:
"Being able to engage your customer or employee directly in a meaningful, bespoke and personalised way is a critical capability to driving up brand engagement or improving employee productivity, Eureka is one of the most advanced and innovative platforms in this respect using the mobile device as a engagement platform"​

Eureka aims to harness the “Power of now”. Its patented technology ensures the rich-media content is rendered instantly to the consumers mobile screen without the user having to open the app.

Some of the unique features that Eureka’s innovative technology offers are –
 
•    Viewability 100%
•    Zero Buffering and Page loading times
•    Internet Connectivity not required at the time of viewing the content

Given the versatility, Eureka can be used for advertising, social-messaging and news-sharing in a manner that is engaging and interactive. It is particularly good for action-oriented messaging because it is one-to-one, it cues immediacy and can be interactive to ensure closure of the loop.

Its ability to serve Rich-media content and Videos/Podcasts with significantly higher CTR makes it an ideal substitute for push notification/SMS/email.

The 2 solutions that Eureka currently offers are-
1.    EUREKA LIVE – A closed loop subscriber engagement solution (for the Enterprise to engage effectively with their Customers, Partners and Employees on their mobiles).
2.    TAP2SHOP – An ‘Impulse Shopping’ frictionless turbo-charged solution that takes < 14 seconds to complete a transaction on the mobile.

Eureka Mobile is working with leading organizations(including banks) to transform how they can gainfully engage with their customers on the mobile.
As per independent analysts - it is efficient, simple and effective.
  

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