Kantar IMRB (Job Description)

About KANTAR IMRB

IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA (now JWT). We are born out of conviction that good advertising can only be built on sound consumer insight. We are the University of the Indian market research. We are one of the top 20 Market Research companies in the world. IMRB was set up in 1970, a full 37 years after BMRB was set up in UK by JWT.

We are a part of WPP which is formed by Sir Martin Sorrell in 1985. WPP is a £8.68 billion; revenue company with 138,000 employees in 2400 offices across 107 countries. Kantar is WPP’s research, insight & consultancy network. Kantar was founded in 1993, is now the world’s fourth largest research conglomerate. It boasts of $1.7 billion worth of revenue with offices in 160 offices across 95 countries.

How are we different?

We add value to clients - real value. We develop a learning culture that fosters innovation and we also contribute to academia and policy makers. We have developed a sustainable working environment that is good and fair to us and our clients. We have the largest team of researchers and analysts with around 4 decades of leadership in the region. We have 26 offices in 12 countries each of them equipped with specialized units by research methods and industry sector. We have 4.4 million customer interactions every year.

Our Methods and Philosophy

Our perspective is unique. Our approach is refreshing. And our solutions provide a comprehensive response to our client’s needs, not packaged data but custom solutions for clients. We offer services with the integration of qualitative and quantitative tools.
We are designed in India for India, our measures and scales are created to maximize sensitivity. We work together with TGI, Web-I, IMRB Retail, Market Pulse, ITOPS and ICUBE. Our passion is to drive your business growth by combining consumer understanding and brand knowledge with intuition and innovation.

Kantar IMRB has been a leader in setting up industry measurements like India’s first TV rating system (TRPs), the first and only household panel in the country –Household purchases of FMCG’s (Kantar World Panel), the National Readership Survey (NRS), first IT (ITOPS) and Digital ( I Cube) studies, Online audiences (WAM) and Mobile usage (Mobi Track). Kantar IMRB also played an important role in the standardization of market research practices in India and was responsible for creating the Socio-Economic Classification (SEC) system in 1983 – a method now used across India to segment and define target audiences. An eight-time recipient of “Agency of the Year”, Kantar IMRB’s footprint extends to 49 offices across 67 countries.

Specialties

Advertising Research, Promotion & Media, B2B & Industrial, Brand, Stakeholder Satisfaction & Management, Corporate & Employee, Channel & Retail, Product & Packaging, Pricing, Qualitative, Mystery Shopper Insights (MSI), Service/Product Innovation, Future Casting

Industry

Market Research

Responsibilities:

Ø No sales pitches / No query handling.

Ø Conducting Telephonic Surveys from the structured questionnaire (feedback collection) from our given database using CATI for different sectors related to Banking/Health Care/Automobiles/Insurance/Telecom/Retail/Media etc.

Designation: Market Research Executive

Shift Timings: Day shift Job (9:30 am-6:30 pm).

No Night Shift/ No Rotational Shift

Monday to Saturday (Sunday off)

Required Skill:

Ø The person should be an excellent communicator and so should have skills both verbally and written

Ø He or she should necessarily have excellent basic computer knowledge.

Ø He or she should be able to adapt to perpetual changes in Market Research sector.

Ø The person needs to be very patient and motivated towards the work.

Ø The candidate must be fluent either in English /Hindi or any Regional languages like

1) Hindi

2) English

3) Tamil

4) Bengali

5) Assamese

6) Gujarati

7) Marathi

8) Punjabi

9) Tamil

10) Kannada

11) Malayalam

12) Oriya

The candidate must be Read & Speak Both those languages.

Education and Qualifications:

Any under Graduate/ Graduate in science, engineering, or commerce, or any related field from an accredited institution.

Phd/ Doctorates are not required.

Salary: Negotiable

Other Statutory Benefits: Performance based incentive+ Attendance bonus 750/ per month

Growth Opportunity: After completion of 6 month the candidate is eligible to apply for an IJP (for Supervisor staff we prefer to promote internally through Internal Job Posting).

Male & Female both can apply. Age is not a bar for the deserving candidate.

Timely salary & no penalty on salary (except the employee takes any uninformed leave or goes abscond or done any fatal error).

VENUE OF INTERVIEW:

Between 10 Am to 5 PM

KANTAR IMRB

A 84, Sector 58

Near Fire Station.

NOIDA-201301

Contact Person: Kanchan Dahiya